How we build websites?
Process, timeframes, support, hosting
We don't make websites to make money, we make money to make beautiful websites.
Founder, Bob Bratash
Anyone can do a website.
Website creation is a rudimentary act.
It's banal
Branded website
is interesting because when we open it
we are touched by it
That's an emotional response.
Not a physical thing
Branded website is not colors and fonts,
it's not content
Branding only exists
when the composition of those elements
touches the human spirit
The art of a branded website
is to compose marketing, design, development
in a way that creates heart response
AFFINITY® SOLUTION
A scrolling website
with a beautiful design and
light animations
Branding content
5-10 pages
Design
Scrolling + Minimalizm
Technology
Blazor Server + Js
Minimal viable version
within 1 month
Perfect version
within 9 months
Price
5000$
AFFECTION® SOLUTION
A flip-through website
with a unique user experience
and a beautiful design
Branding content
5-10 pages
Design
Flip-through + Minimalizm
Technology
Blazor Server + JS
Minimal viable version
within 1 month
Perfect version
within 9 months
Price
7000$
Branding
Design
Development
Branding
Research
Differentiation
Concept
We research competitors.
Then we come up with a marketing concept that will strengthen the company's position in the market.
DESIGN
Logo + Font
Colors
Pages
We design or redesign the logo and choose the font.
Then we play with color schemes.
After that, we design 3-5 pages so you can feel the final result.
DEVELOPMENT
Desktop
Mobile
Tablet
We use different layouts for desktop and mobile because of the huge difference in user experience.
We start with desktop, mobile comes after, and tablet appears in the end. Light animations and other cool stuff are added at the end as well.
We develop websites based on Microsoft technologies, like Asp.Net MVC, Asp.Net Core, and Blazor Server + Js.
TimeFrames
1 month + 8 months
Research + First result - 1 week
Minimal Viable Version - within 1 month
Modifying + Content filling + Polishing - within 9 months
IMPROVEMENTS
Content
Design
Development
A website is not a product, it is a creative process. The first version is far from what you will get at the end.
Excellence takes time. Magic happens within the creation process.
The project lasts 9 months in order for the client can be sure that he will bring all his ideas.
TIME ZONE
8-10 hour
difference
We are based in Ukraine and have a time zone difference.
We are online from 4 to 12 a.m. and from 8 to 12 p.m.
In our experience, 90% of all tasks can be solved offline through email.
CONTENT MODIFYING
Admin panel
Clients love to send us information, and we just add it to the site. This is much easier for the client than remembering how to log in and create posts.
For advanced users who post often, we create an admin panel.
The admin panel is included in the price. You don't need to pay extra money for it.
SEO
SEO friendly
Despite webpages on our websites mostly loading dynamically for the best user experience, all of the websites we create are SEO-friendly.
We fill in all the necessary fields for the Google search engine.
We also plug in Google Analytics, Facebook Pixel etc.
HOSTING
Dedicated server
On regular hosting you can't manage a server, so your site has limited resources and it competes for them with a thousand sites of other clients.
That's why we rent a dedicated server to ensure that your site has all the necessary resources it needs to run quickly and reliably.
For hosting we charge 5$ per month. First-year for free.
SUPPORT
20$ per hour
Due to the dedicated server, we rent, it is convenient for us to manage storage, backup, and process of publication to maintain and update your website in minutes.
After 9 months, when a project comes to an end, we start to charge for additional website changes 20$ per hour.
SWITCH SUPPLIER
The website is linked
to the agency
It is difficult for developers to understand someone else's code. It is cheaper and easier for them to develop a new website on the technology they use.
That's why the new supplier will have to create an entirely new website for you.
You are essentially hiring an agency which creates a website and provide support for at least 2-3 years.
PAYMENT
Payment
at the end
We want to protect our clients from all the risks which may arise, so we charge at the end of the project.
As a rule, the site is launched in 1-3 months, then we fill and polished it for 6 months, and only then charge.
if something went wrong and you canceled our services, we will use the developments in our portfolio.
FREEDOM
Free will
It is important for us to make the client happy, not vice versa. If something makes you unhappy or we just don't meet your expectations, we will be glad to terminate cooperation anytime. We charge at the end of the project, so you will not lose your money in any case.
PERFECTION
The best we can do
We strive to do our job with the highest quality, so we can throw away our work, even if you like it. We will find another solution you are going to like, but we will stick to our standards.
TRUST
Just leave it to us
You can't tell us exactly what we should do, instead, we expect you to tell us what you like or don't like so that we can fulfill your wishes in the best way.
RESPECT
Respectful attitude
Our desire to do more for you grows exponentially when we feel a respectful attitude toward us and our work.
Bob Bratash
I am a programmer and IT technology implementation specialist with 20 years of experience.
I have a technical and economic education.
In 2021, I started my career as an IT technology implementation specialist. Then I worked as an economist, marketer, salesperson, head of development, corporate manager etc.
In 2008, I opened my own accounting automation company for businesses called «Configurator».
From the beginning, I faced the need to develop a marketing mix (logo, beautiful website, content, etc). Since my budget was limited, I decided to gain knowledge and skills in this area.
In 2015 I started «Activator» to offer my marketing services on the market.
Based on my expertise in programming and having gained expertise in design in 2018, I started «Clearheart Agency» to offer premium design solutions for B2B businesses in the American, European, and Canadian markets.
From 2018 to 2021 - we created a unique solution that allows users to flip pages to the right instead of scrolling.
With knowledge in all business areas, I strive to offer our clients solutions that would accelerate of their business growth.
I believe that the basis of an excellent result is the desire to help the client from the bottom of the heart, then comes professionalism and business skills.
Being honest with the client and having an open heart is the foundation of our philosophy.
Content
Browser tabs competition
When ordinary users watch your website, they still have 5-10 tabs open with potentially useful information that need to be processed as soon as possible.
It takes 5-10 seconds for a user to quickly scan and close the unuseful tab, leaving 2-3 tabs to dig in.
Our goal is to go through the user's mental filters, attract attention and stay in the client's browser.
Design in real environment
Unlike the user, the designer and the client tend to focus on their brainchild in isolation environment because they often have only one website open before their eyes that they work on.
To create the website, you have to design and test website with the mind of real user's behavior.
To do that, open next to your website 5-10 competitor's ones.
Attention
Attention is a forecast that did not come true.
Attention works in such a way that it skips everything of the same type and stops at the unusual.
In order to win the competition between open tabs and stay in the user's browser, your homepage should be bold and different.
Scanning mode
Users are overwhelmed with information.
On average internet users in the US visit over 130 web pages per day. Imagine if users would read everything they looked at. They would spend all their time on this.
To deal with that, users browse in scanning mode. Most of the time they quickly scroll and scan without reading every word. Their attention is blurred.
Reading mode
If there is a lot of information on the screen, instead of reading users switch to scanning mode and treat text as a picture.
To switch users into reading mode, you have to dose information.
Less is more.
One screen - one thought
People are overwhelmed with information. But they are able to consume a lot of information in small pieces.
Two and more blocks of information on one screen are switch users to scanning mode.
One screen - one thought principle allows users to read without scanning.
Design
Aesthetics
Aesthetics is the way to the client's heart.
Aesthetics includes factors such as balance, color, movement, pattern, scale, shape and visual weight.
There is a lot of design on the internet, but not so much real aesthetics.
Colors
More than 3 colors make the website look complex.
Use one color as the base color, the second as a complimentary, and the third as an accent color.
The amount of accent color should be no more than 15%.